Experiments and Tests

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Fortune Cookie Principle: What Business Am I In?

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So part of this whole Kindle Publishing Experiment is the marketing experiments I’m doing along the way. This is where I’m trying out various marketing techniques and then reporting to you on how they worked. Last week, I did an exercise out of a Kindle ebook (of COURSE I’m an avid Kindle reader – how could I sell Kindle ebooks and not be buyer too?) by Bernadette Jiwa called The Fortune Cookie Principle. This book is all about developing your brand story, and the exercise I’m going to share with you is one of many shared in the book. (I suggest you get it – and no, that is NOT an affiliate link – Amazon won’t allow me to be an affiliate since I live in Missouri. Continue Reading →

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